1

Creating Superior Customer Value in the Now Economy

Year:
2020
File:
PDF, 760 KB
2020
6

Target market selection in B2B technology markets

Year:
2014
Language:
english
File:
PDF, 128 KB
english, 2014
7

A strategic framework for defining and segmenting markets

Year:
2006
Language:
english
File:
PDF, 303 KB
english, 2006
9

Segmentation and Relationship Marketing

Year:
2000
Language:
english
File:
PDF, 37 KB
english, 2000
10

Segmenting technology markets: applying the nested approach

Year:
2011
Language:
english
File:
PDF, 253 KB
english, 2011
11

Segmenting B2B technology markets via psychographics: an exploratory study

Year:
2014
Language:
english
File:
PDF, 159 KB
english, 2014
12

International Sales Negotiations:

Year:
1990
Language:
english
File:
PDF, 876 KB
english, 1990
13

Strategic Segmentation

Year:
1997
Language:
english
File:
PDF, 321 KB
english, 1997
16

Business models for the now economy

Year:
2020
File:
PDF, 104 KB
2020
19

Market redefinition: Strategies and guidelines for technology executives

Year:
1995
Language:
english
File:
PDF, 497 KB
english, 1995
21

How variation in management perceptions affects organizational performance

Year:
2009
Language:
english
File:
PDF, 138 KB
english, 2009
23

Value Creation in the Business Curriculum: A Tale of Two Courses

Year:
2007
Language:
english
File:
PDF, 220 KB
english, 2007
25

Houdini’s magical marketing strategies

Year:
2020
File:
PDF, 847 KB
2020
28

Reviews of books

Year:
1998
Language:
english
File:
PDF, 746 KB
english, 1998